The format

In general, the format is rectangular. Either horizontally or vertically. A vertical image defaults to a vertical force passing through it. The line of gravity is larger than the horizon that holds it back.

We will do the reading from top to bottom, so there will be a gravity effect.

In the horizontal image, there is also a vertical force, but it is smaller. The length of the horizon makes the feeling of rest greater.

Horizontal: film, tv, video games

Vertical: posters, mobile, web

The paintings have freedom, but there is a choice of the author, there must be a control.

Picture books have freedom, but there must be a choice.